“We want to accelerate our business in Luxembourg”

19 Juin 2018 Interviewé par Jonas Mercier
Danielle Rietsch (Reponsable marketing d’IDnow)
Danielle Rietsch (responsable marketing d’IDnow): “As Luxembourg is one of our key markets, being nominated for the Fintech Awards Luxembourg was a great honour.”
(Photo: IDnow)

À la veille de l’édition 2018 des Fintech Awards, Paperjam.lu est allé demander aux quinze demi-finalistes de se présenter brièvement et partager leurs ambitions. La responsable marketing de la start-up allemande IDnow (KYC), Danielle Rietsch, s’est prêtée au jeu.

Ms Rietsch, why did you decide to participate in the Fintech Awards?

“As a European fintech, it’s great to be awarded with a fintech award. We received one last year for ‘the most successful fintech’. As Luxembourg is one of our key markets, being nominated for the Fintech Awards Luxembourg was a great honor.

What is the value proposition of your solution?

“We support our customers increasing their conversion rate and preventing fraud by providing them with a legally compliant KYC solution coupled with a great user experience for a convenient and seamless onboarding process.

What will you do if you win? Would Luxembourg be a potential hub for you to attack the international market?

“We already have some great customers in Luxembourg. With this award, we want to accelerate our business here.”

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