Designing a Content Factory to Fuel Global Growth

29 Juin 2018 Par Amplexor
Photo credit: Amplexor

The pace of technology and digital innovation has created a global population that is more connected than ever. End users also expect digital content to be personalized and culturally adapted. 

To engage consumers and support global workforces, companies must efficiently deliver customized, translated and culturally adapted content to each person across all digital channels and communication touchpoints. Enterprises that are able to do this can turn management of global content into a competitive advantage. How? By establishing a Content Factory that aligns with and supports a corporation’s operating model.

 

DEVELOPING A DIGITAL STRATEGY

In today’s fast-paced environment, many international companies are investing in the digitalization of their businesses. This involves implementing technologies that add value by optimizing processes, increasing efficiency and decreasing expenses. Corporations that are positioned to thrive in the hyper competitive, global economy know having a future-proof digital strategy is key to achieving their ideal Target Operating Models.

Any solid digital strategy likely includes streamlining content management and facilitating more efficient communication and collaboration among globally dispersed customers, partners and internal stakeholders. Doing that means implementing the right technologies and processes to help companies easily develop, control and use ever-increasing volumes of unstructured data and content in a multilingual and multicultural context. To identify those technology and process solutions, enterprises must first define the following:

  • What content is needed to support all stakeholders
  • How to develop content and who creates it
  • The languages in which content is made available
  • How to balance automation, artificial intelligence, and human intervention to ensure efficient and affordable creation of high-quality, multilingual content
  • Who should have access to content and through what channels
  • How to freely collaborate yet have governance in place to ensure compliance
  • Which areas of content production and management should be outsourced
  • What it costs to streamline content creation, translation and management

Defining the above requirements is an important step toward finding the right content and language solutions. Ultimately, the way for a corporation to turn its management of global content into a competitive advantage is to implement a content model that supports the company’s end-to-end operating model.

 

AMPLEXOR’S CONTENT FACTORY APPROACH

To truly support a corporation’s global content needs, AMPLEXOR takes holistic approach to managing content in a multicultural/multilingual context. First, to build a customer-centric solution that meets complex content needs, we partner with our clients to understand the challenges that span their entire “content ecosystem.” By doing so, we gain a deep understanding of our customers’ challenges across business functions, processes, channels, communication touchpoints, geographies and cultures. Understanding the full scope of customers’ needs means we can configure solutions that support and align with a client’s end-to-end business process, thus enabling us to address cost, quality and turnaround time in a more holistic manner.

Second, after understanding a company’s business model and the content challenges existing therein, we develop a tailored “Content Factory” to support all aspects of the corporation’s global value chain – be it across departments or across multiple business partners.

 

 

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